The European PVC challenges for the next 10 years

In developing the new VinylPlus programme, the industry has chosen to work in an open process of extensive stakeholder dialogue, including the industry, NGOs, public representatives, and users of PVC. Five key challenges have been identified (based on The Natural Step System Conditions for a Sustainable Society) to enable PVC to take its place in, and contribute to, a more sustainable society.

The first four challenges within the VinylPlus programme are technical in nature, resulting from a thorough analysis of the production and use of PVC as a material. The fifth challenge addresses the importance of raising awareness about sustainable development, recognising that progress for the industry will be equally dependent upon widening understanding throughout industry, as well as in society generally.