Reporting on 2015 activities
RecyclingWith 514,913 tonnes of PVC waste recycled in 2015 (a 7% increase on the previous year), VinylPlus continues to progress toward its recycling targets. The windows and profiles sector continued to drive recycling volumes, accounting for around 45% of the total. A significant increase of recycled PVC was registered in Italy, thanks to reinforcement of the Recovinyl network.
Using recycled PVC helps meet resource-efficiency targets and allows the preservation of natural resources. It has been calculated that CO2 savings of up to 92% are achieved when PVC is recycled: recycled PVC’s primary energy demand is typically between 45% to 90% lower than virgin PVC production (depending on type of PVC and the recycling process).
Furthermore, according to a conservative estimation, for each kg of PVC recycled, 2 kg of CO2 are saved. On this basis, CO2 savings from PVC recycling in Europe is now at around 1 million tonnes of CO2 saved per year.
According to a study by TAUW, an independent European consulting and engineering company, on average one employee is needed to recycle 500 tonnes/year of PVC. Hence the 514,913 tonnes of PVC recycled in 2015 contributed to the creation of more than 1,000 direct jobs in recycling plants.
As part of the VinylPlus mid-term review, in 2015 the Controlled-Loop Committee carried out a detailed analysis of estimated volumes of PVC expected to be recycled by 2020, involving all the main PVC industry sectors. Key findings, also supported by a report from the consultancy firm Consultic, include a best-case estimate as well as a worst-case scenario for the case of regulatory constraints on both DEHP in flexible and lead in rigid PVC.
Since regulatory constraints related to the presence of legacy additives are still considered the major threat to recycling post-consumer waste, the Controlled-Loop Committee continued and will continue to give its technical support to ongoing discussions, including those at EU Member-State level.
Recovinyl’s mission is to stimulate and encourage the use of recycled PVC, by facilitating PVC waste collection and recycling in the framework of the Voluntary Commitment. Recovinyl’s mission is to facilitate PVC waste collection and recycling, and encourage the use of recycled PVC, by acting as a mediator between recyclers and converters. Recovinyl also registers and certifies volumes of PVC recycled, based on the EUCertPlast protocol.
In 2015, Recovinyl increased the number of companies in its network to 177. Out of the total VinylPlus recycling figures, Recovinyl registered and certified 508,154 tonnes of recycled PVC.
The collection of PVC was volatile, with better results in Q2 and Q4. Recyclers faced lower demand from pipe manufacturers. Recyclers and converters remained quite concerned over uncertainties in the implementation of relevant EU regulations such as REACH, CLP and Waste.
The development and consolidation of collection and recycling schemes for window profiles continued in 2015, with a further increase (+14.12%) in recycled volumes compared to the previous year. In total 232,757 tonnes of PVC window profiles and related products were recycled within the VinylPlus framework. In Germany, a major contribution came from Rewindo, which recycled 100,000 tonnes of window profiles (reported as part of Recovinyl volumes). In 2015, Rewindo carried out several best practice projects together with municipalities, waste management companies and window makers.
EPPA’s activities focused on communications, with the aim of further stimulating recycling; and on advocacy related to legacy additives, which remains a priority for the short term. The projects included active participation in the development of a ‘Practical Guidance for Plastics Recycling under REACH and Waste Legislation in Germany’, in collaboration with the competent authorities and other industry associations; and the evaluation of the socio-economic impact of using recycled PVC from windows as a contribution to EU discussions on the circular economy.
The 2015 annual report by VITO stated that TEPPFA members used close to 88,000 tonnes of PVC recyclates in 2014, a 10.6% increase over 2013, mainly thanks to the addition of new members.
In the Netherlands, BureauLeiding-BIS progressed fulfilling the Dutch Ministry’s demand to reduce PVC’s environmental impact through recycling by 20% by 2015.
TEPPFA is continuing to work on the legacy additives issue together with VinylPlus and EuPC. Indeed, the annual TEPPFA Forum event, which took place in Brussels in April 2015 and involved more than 200 stakeholders, focused on recycling of long-life products and legacy substances in the framework of relevant EU regulations such as REACH, CLP and Waste Framework Directive.
Uncertainties linked to the EU regulatory framework on the use of recycled PVC caused the piping industry to postpone investments in new products such as multi-layer pipes with recyclates.
Advocacy and communications activities continued in 2015 to promote high-quality PVC pipes, the use of recyclates in high-quality, long-life products, and the EPDs finalised for the most important product groups.
ESWA recycled 3,249 tonnes of roofing and waterproofing membranes in 2015 through its project Roofcollect®. The volumes recycled decreased compared to 2014, due to the lack of availability of waste for collection and organisational changes in some recycling companies. Still, ESWA remains in line with its commitment to recycle at least 50% of collectable, available used roofing membranes. Contact was made with an Italian company, which could lead to the collection and pre-treatment of roofing membranes in Italy.
EPFLOOR collected 4,101 tonnes of flooring waste and produced 3,938 tonnes of R-PVC in 2015, a 19% increase on the previous year.
Tiles containing recycled PVC flooring were launched on the market in 2015 by Novafloor in the framework of the Turquoise project. Contacts with retailers are ongoing for the commercialisation of the product. A contract has already been signed for more than 15 swimming pool areas.
The National Technical University of Athens and the Fraunhofer IVV Institute continued to investigate a solvent-based recovery process for difficult-to-recycle PVC waste, carrying out tests on the extraction of DEHP and the recovery of PVC on a laboratory scale. Further tests on a pilot scale are foreseen for 2016.
EPFLOOR was dissolved at the end of 2015, but the flooring industry remains committed to recycling and to the Voluntary Commitment, and a new organisational structure is under evaluation.
EPCoat (IVK Europe PVC Coated Fabrics Sector Project) recycled 4,263 tonnes of PVC-coated fabrics during 2015 (reported as part of Recovinyl volumes) through its collection and recycling scheme, a 18.8 increase on the previous year. Coated fabrics consist of a polyester fibre web whose surface is coated with soft PVC.
In 2015, ERPA started to cooperate with the recycling company Neidhardt on the recycling of pharmaceutical blister packaging. The vast majority of pharmaceutical blister packs in Europe are made with rigid PVC and aluminium films. The PVC film is thermoformed to hold the tablets in cavities and welded to a cover film made of aluminium, which makes the recycling of pharmaceutical blister packs far from easy. Neidhardt can separate PVC and aluminium, and in 2015 it recycled 727 tonnes of PVC-aluminium blisters, producing 485 tonnes of R-PVC.
In addition, ERPA member CIFRA recycled 440 tonnes of food packaging in 2015. In total, 24,371 tonnes of PVC rigid films were recycled in 2015 within the VinylPlus framework.
Other Recycling Projects
The Ebene project on end-of-life professional furniture was initiated in France in 2014 by SFEC with the objectives of assessing the flow of PVC furniture waste; identifying and testing logistical and recycling solutions for this type of waste; and consolidating knowledge about PVC incineration (as some furniture waste will still require incineration). SFEC is cooperating with Valdelia, the French eco-agency dedicated to recycling professional furniture waste, providing it with information and developing recycling solutions for both rigid and flexible PVC. The information collected from the Ebene project was provided to the European Ecolabel Bureau. This helped allay concerns over PVC incineration, and none of the initial remarks on it were retained in the Ecolabel draft criteria on furniture of October 2015.
In 2015, VinylPlus started to support the recycling consortium Resysta®, which produces a wood-like material based on rice husk and PVC, homogeneously connected in the polymer matrix, and recyclable after use. The consortium includes a number of VinylPlus partner companies across several industry sectors. During the year, collection and sorting technologies suitable for Resysta® products were examined, and other converters and recyclers in the VinylPlus/Recovinyl network were contacted to exchange knowledge. From 2016, volumes of PVC recycled in Resysta® products (183 tonnes in 2015) will be included in VinylPlus statistics.
RecoMed is a partnership project between the British Plastics Federation (BPF) and Axion Consulting (the UK agent of Recovinyl), launched in the UK in 2014. The aim of the RecoMed project is to recycle non-contaminated PVC medical products (such as IV solution bags, oxygen masks, oxygen tubing and anaesthetic masks) from UK hospitals. The RecoMed PVC take-back scheme provides the NHS (National Health Service) and private hospitals that register for the collection service with recycling containers and communications materials, and then carries out collections. After an initial trial with two hospitals, RecoMed involved six hospitals in 2015 and collected 719.5 kg of PVC. Since the potential for collection from hospitals is significant (in the UK there are around 1,500 hospitals), efforts are now being made to communicate the project and get other hospitals involved. New potential partners have already been identified.
In Denmark, the WUPPI scheme focuses on the collection and recycling of rigid PVC. Set up in 2003, WUPPI now operates in more than 80% of the country's municipalities.
In the framework of the ReMapPlus initiative – in which VinylPlus closely cooperates with leading research and technology institutes and academics – two promising projects were conceived, both led by the Belgian Textile Research Centre Centexbel. The first project addresses chemical recycling solutions for difficult-to-recycle PVC waste. The second, CELFI, is investigating the inclusion of PVC waste in wood-plastic composites.
VinyLoop® is a physical, solvent-based technology that can recycle difficult-to-treat, end-of-life PVC waste and produces high-quality R-PVC (recycled PVC) compounds. Now that the technology has been perfected, the VinyLoop® process is available for licensing worldwide.
In 2015, the VinyLoop Ferrara plant produced 4,511 tonnes of R-PVC (down 13.5% compared to 2014). In addition, 768 tonnes of waste (a 16.25% fall from 2014) were recycled with the TexyLoop® process, which was developed for the treatment of scraps containing fibres. These significant decreases were both mainly due to uncertainties over the EU regulatory framework on the use of recycled PVC containing DEHP, which negatively affected demand for VinyLoop® R-PVC.
An Eco-Footprint Study (reviewed by the independent testing organisation DEKRA Industrial GmbH, which confirmed its compliance with the ISO standards 14040-44 for Life Cycle Assessment) compared the environmental impact of one kilogram of VinyLoop® R-PVC with one kilogram of PVC compound produced via a conventional route.
The results showed that the Primary Energy Demand (PED) of the VinyLoop® R-PVC is 47% lower; the Global Warming Potential (GWP 100a) is reduced by 40% and the Water Consumption by 76%. For further information or to download VinyLoop® White Paper, visit www.vinyloop.com.
Legacy additives are substances whose use in PVC products has been discontinued but that are contained in recycled PVC. Since the use of legacy additives may be restricted by legislation, VinylPlus is committed to addressing the issue in cooperation with regulatory authorities.
In 2015, studies by BiPRO and FABES were completed. The BiPRO study had been commissioned by the European Commission to “assess the possibility of granting a derogation to specific types of plastics and rubber waste in the EU waste list”. The FABES study had been commissioned by VinylPlus in order to evaluate migration models for cadmium, lead, tin and zinc in rigid and flexible PVC (including DEHP for the latter).
According to the FABES study, the levels of migration of substances from recycled PVC are very low, and hence water used to wash recycled PVC meets the most stringent environmental standards. For this reason, the European PVC industry remains convinced that the recycling of PVC waste from B&C (building and construction) products offers a manageable and cost-effective way to keep legacy additives in their safest place and represents the best option in terms of resource and energy efficiency, as well as waste treatment hierarchy.
In order to consolidate the results of the FABES study, additional measurements are currently being made.
RoHS 2 Directive
As reported in last year’s VinylPlus Progress Report, in 2014 the European Commission appointed the consultancy Öko Institut to produce a report on 21 substances that could be prioritised for restriction in electric and electronic equipment (EEE) under the RoHS 2 Directive. Based on the methodology proposed by UBA, PVC was included in the Öko Institut’s prioritisation list for possible future restriction. No concrete intention to restrict PVC has been announced. The European Commission is now expected to publish a final methodology paper.
The tool developed by EuPC and PRE to help recyclers prepare Safety Data Sheets for Recyclates (SDS-R) continued to be updated in line with the Globally Harmonised System (GHS), while taking into account the status of the REACH regulation. In 2015, the tool was translated into seven additional languages and is now available in 14 languages.
Organochlorine Emissions - Safe Transport
Organochlorine Emissions - Safe Transport
There were no transport accidents in Europe with VCM release in 2015.
In September 2015, the ECVM Production Committee endorsed the memorandum ‘Risk assessment of VCM transportation’ by the Task Force on transport, which states in its conclusions:
“The risk of transporting VCM is essentially related to the hazard represented by bulk transport of flammable gas; the health hazard of VCM has no impact on the risk classification of such operations.
A qualitative risk analysis can be performed, and on the basis of the current scarce data would probably put VCM transportation in the second most acute risk category. Belonging to such a category requires careful monitoring and control to ensure the risk remains as low as reasonably practicable.
A quantitative risk analysis would only make sense in some very specific cases to be appreciated at individual company level. It would be extremely difficult, and meaningless, to attempt such an analysis for the totality of VCM transportation in Europe.
Certification schemes exist, and are usually required, for all kinds of chemical transport. The risk analyses and mitigation procedures of loading and unloading are included in the plants’ analyses and procedures and are thereby maintained up to date.”
Pb (Lead) Replacement
By the end of 2015, ESPA members had completed the replacement of lead-based stabilisers in all their formulations sold in the EU-28 market. Hence, products made from virgin PVC resin by European converters will no longer contain lead as of 2016.
All ESPA members' CEOs have signed an official letter, confirming that their companies no longer place any lead-based stabiliser on the EU-28 market for use in PVC as of 31 December 2015. ESPA members are in the process of opening their books to an external auditor to document the effective completion of the substitution.
The European plasticisers market continues to reflect regulatory changes. The market share of High Molecular Weight Ortho-phthalates and other plasticisers is growing rapidly as they replace DEHP.
Studies and Research
An epidemiology study, commissioned by ECPI and carried out by Maastricht University, was completed and submitted for publication. The study examined the reliability of scientific papers that report an association between phthalate exposure and health effects such as obesity, asthma and reduced fertility.
The LCA study on DINP, commissioned by ECPI and finalised by the consultancy PE INTERNATIONAL in 2014, was validated by Denkstatt in 2015. The LCA and the DINP eco-profile have been published and are available for use by the supply chain.
In 2015, ECPI worked with renowned independent consultants to develop a Weight of Evidence methodology (WoE, a quantitative method for combining evidence in support of a hypothesis) to assess the classification and labelling of DINP, DCHP and DnHP. Key conclusions show that DINP does not warrant any classification.
In September 2014, ECHA's Committees for Risk Assessment (RAC) and Socio-economic Analysis (SEAC) expressed their support for authorising companies that applied for Authorisation to continue to use DEHP in both virgin and recycled PVC and DBP in specific applications.
Despite a thorough evaluation and favourable opinions from the RAC and SEAC, in November 2015 the EU Parliament adopted a motion opposing the Commission’s proposal to authorise recycling of soft PVC containing DEHP. A final decision should be taken by the European Commission.
National Regulatory Updates
The evaluation and Risk Management Option Analysis (RMOA) conducted by the French authorities on DINCH and DOTP concluded that no danger or risk is identified under REACH; therefore, no additional risk management measures are needed.
In 2014, the European Commission and Member States endorsed a four-year re-evaluation showing no risk for DINP and DIDP in all current consumer applications (a restriction is maintained on toys and childcare articles that can be put in the mouth. For further information: ‘Evaluation of new scientific evidence concerning DINP and DIDP’). In spite of this, Denmark in 2015 communicated to ECHA its intention to submit a dossier proposing that DINP be classified as a reproductive agent under the CLP Regulation. The plasticisers industry will participate in a public consultation expected in 2016, bringing robust scientific evidence to support the conclusion that such classification is not justified.
In August 2015, the Swedish Chemicals Agency submitted a dossier proposing that DCHP be identified as a substance of very high concern (SVHC). The dossier was subsequently withdrawn, but is expected to be re-submitted in 2016.
'Sustainable use of additives'
Criteria for the ‘Sustainable Use of Additives’
To evaluate the use of substances utilised as additives in PVC products from the perspective of sustainable development, VinylPlus has developed the EPDplus approach and methodology. It integrates the current standard Environmental Product Declarations (EPDs) with TNS criteria for sustainability. One EPDplus for a building and construction PVC application was finalised in early 2015.
The EPDplus evaluation methodology will be further developed by the dedicated Task Force with the close cooperation of all stakeholders, and will be aligned with the EU Product Environmental Footprint (PEF) concept when the latter is established, integrating it with the additional elements on which EPDplus stands.
Additive producers continued to provide converter associations with the most recent data to help them update their LCAs and EPDs. In 2015, ESPA completed LCAs for two of its main family of calcium-based stabilisers, and it will continue to develop additional LCAs for the remaining families of stabilisers. ECPI published an LCA for DINP. An update of LCAs and EPDs is now foreseen for other families of additives, such as lubricants and flame retardants.
Sustainable Use of Energy and Raw Materials
Energy EfficiencyPVC resin producers are committed to reducing their energy consumption for the production of EDC, VCM and PVC, targeting a 20% reduction by 2020.
In 2012, the Energy Efficiency Task Force agreed with the ECVM Production Committee to adopt as a baseline the data collected by IFEU for the 2009 energy benchmarking (for energy consumption in 2007-2008). In 2014, IFEU collected ECVM members’ energy consumption data for 2012-2013 on behalf of VinylPlus.
The intermediate results of this first verification showed that the energy needed to produce a tonne of PVC had decreased by an average of 10.2%. This improvement came from a combination of factors, such as improvements in eco-efficiency, operations and equipment. On this basis, the Energy Efficiency Task Force confirmed the target for PVC resin producers by 2020 as part of the VinylPlus mid-term review.
Converters, too, are striving to increase their energy efficiency. However, due to the complexity and variety of operations in the converting sectors, an overall target would be meaningless, as would targets for subsectors. It was therefore decided to take a step-by-step approach.
Tests to evaluate the energy consumption of some converter companies were conducted in 2014 and 2015. Due to significant differences in the converters’ plants and production processes, in several cases separate data could not be collected for PVC and other products. A first analysis and evaluation of the available data is foreseen in 2016.
In 2012, VinylPlus established an ad hoc Task Force to assess the available methods to measure environmental and sustainability footprints and to recommend suitable footprint measurements. The Task Force is currently monitoring the pilot phase with the aim of recommending footprint measurements that are aligned with the EU PEF.
In November 2015, TEPPFA participated in the ‘Mid-term Conference on the Environmental Footprint Pilot Phase’. The conference was organised by the European Commission’s DG Environment, and TEPPFA shared and discussed feedback from the pilot phase of the product group ‘hot and cold water pipe systems’. Completion of the PEF pilot phase is expected in 2017.
Renewable Raw Materials
Established in December 2011, the Renewable Materials Task Force has been investigating renewable alternative resources for the production of PVC.
The Task Force’s analysis of alternative, renewable resources for the production of PVC – including potential scenarios for the future – has been summarised in the ‘VinylPlus Status Report on Renewables’ (insert link to doc also here). Following the publication of the report in May 2015, the Renewable Materials Task Force confirmed that no further actions were required on renewable raw materials, and that this target could be considered for now as complete but any new developments would be monitored, especially those outside Europe. Technical solutions exist to produce PVC and many additives from renewable resources. The barriers are economics and availability, both subject to market forces extending well beyond the PVC industry. It is also useful to remember that, even though PVC is based on a non-renewable resource, its long life and closed-loop management help to ensure resource efficiency and environmental gains.
Download the full Report on Renewable Raw Materials.
The Monitoring Committee is the independent body that guarantees openness, transparency and accountability in VinylPlus' initiatives while providing advice, comments and suggestions. It met twice in 2015, in April and in November.
As part of the Voluntary Commitment, progress, developments and achievements are published annually in a Progress Report. The Progress Report 2016 has been independently verified by SGS, while tonnages of PVC waste recycled and expenditure have been audited and certified by KPMG. The Natural Step made a commentary on the overall work and progress of VinylPlus.
The Progress Report is directly distributed to national and European institutions, including the European Commission and to interested parties. It is used in conferences and events and is available for download on this website.
External Stakeholder Dialogue and Communication
VinylPlus is committed to building sustainability awareness along the value chain and among stakeholders both inside and outside the industry. It is also committed to frank and open dialogue with all stakeholders, third parties, institutions and organisations in technical, political and social communities.
The 3rd stakeholder meeting organised by VinylPlus took place in Copenhagen, Denmark, in September 2015. The objective was to discuss in depth the role of PVC in the circular economy with influential Danish stakeholders. The main topic was controlled-loop management of PVC waste, including the key issue of legacy additives. The meeting, facilitated by TNS, was attended by about 20 representatives of the Danish EPA, the City of Copenhagen, environmental NGOs, academia, leading Scandinavian construction companies and the waste sector. It gave VinylPlus valuable input and greater insight into stakeholders’ perspective on the circular economy.
Dialogue and cooperation continued to be enhanced in 2015. The 2nd Partnering for VinylPlus Communication Event was held in Brussels, Belgium, in March 2015 to share best practices and a common vision for VinylPlus communications. It was attended by 30 representatives of the VinylPlus Communications Committee, the PVC Network and Sector Groups linked to VinylPlus.
With the aim of expanding the scope of its communications activities, in 2015 VinylPlus supported ten joint communications projects. They were implemented by four European industry sector federations and three national PVC associations.
In 2015, VinylPlus published three new brochures: ‘On the Road to Sustainability: The ongoing Progress of VinylPlus’, highlighting how the European PVC value chain managed to become a role model for achieving sustainable change in industry; ‘How Regulation & Industry Innovation Have Eliminated Dioxins Emissions from PVC Production & Waste Incineration’, showing that PVC is not an issue in modern municipal solid waste incinerators; and ‘How Acid Gases from PVC Energy Recovery are Neutralized’, outlining how hydrogen chloride is neutralised in modern incinerators.
A set of criteria for a VinylPlus product label certification scheme was finalised. The feasibility of its implementation is under review.
As part of the commitment to promote its approach to the worldwide PVC industry, in April VinylPlus contributed to Vinyl India® 2015, the 5th International PVC & Chlor-Alkali Conference in Mumbai. VinylPlus made a presentation on the European PVC industry and its sustainability programme. The conference attracted more than 650 participants representing 335 companies from 15 countries.
VinylPlus also continued to actively share experience, knowledge and best practices with the other regional PVC associations in the GVC (Global Vinyl Council). In 2015 the GVC’s bi-annual meetings were organised in Cannes, France in April and in Tokyo, Japan in October.
The VinylPlus Voluntary Commitment was included in the Rio+20 Registry of Commitments in 2012. Since November 2013, VinylPlus has been a member of the Green Industry Platform (GIP), the global high-level, multi-stakeholder partnership led by the United Nations Industrial Development Organization (UNIDO) and the United Nations Environment Programme (UNEP).
In 2015, Christophe Yvetot, UNIDO Representative to the EU, and Arab Hoballah, Chief of Sustainable Lifestyles, Cities and Industry of UNEP, participated as keynote speakers in the Vinyl Sustainability Forum.
“The post-2015 Sustainable Development Goals (SDGs) and climate commitments will offer a new narrative for industry: sharing prosperity and respecting the environment. As a member of the Green Industry Platform, the Vinyl Industry can actively contribute to the global sustainability agenda through its continuous efforts to reduce its environmental and climate footprint and to develop new green products, services and jobs that will support a more sustainable world.”
“UNEP welcomes all Sector initiatives such as VinylPlus, which recognize the challenges, set targets, engage stakeholders and demonstrate progress. 2015 will set the sustainability agenda through 2030 and beyond. No matter how you react, the trends that are driving the planet are driving the market. The private sector can see this as a new set of regulations, restrictions and red tape, or as a historic, immediate opportunity to innovate, grow new markets, and build new relationships with customers and other stakeholders to help society meet the challenge of change. UNEP stands ready to work with those visionaries.”
Stakeholders Events, Conferences and Exhibitions
In March, VinylPlus contributed to the PVC Formulation 2015 conference in Cologne, Germany, with a speech on ‘The PVC industry in Europe and sustainable development’. The event showcased the latest innovations in PVC resins, vinyl compounds and additives, as well as market trends.
In March also, the Chairman of the Controlled-Loop Committee presented ‘PVC cables – a clear demonstration of the circular economy’ at the Cable 2015 conference, in Cologne, Germany.
With the theme ‘More Vinyl, Less Carbon’, the 3rd Vinyl Sustainability Forum in April 2015 in Cannes, France, brought together around 130 stakeholders from academia, government bodies, the UN, the European Commission, NGOs, retailers and all sectors of the PVC industry. Discussion focused on how the VinylPlus Voluntary Commitment is contributing to address climate change, by improving energy and resource efficiency and product sustainability, and moving the European PVC industry towards a circular economy; and how PVC products can contribute to reducing CO2 emissions.
In October, VinylPlus participated in the Brussels Sustainable Development Summit 2015 organised by VITO. It contributed a poster and an oral presentation on ‘Moving the European PVC industry towards a low-carbon circular economy’ in a session dedicated to ‘Innovative value chains for sustainable process industry’.
In 2015, VinylPlus made significant efforts to enhance its online and social media communications. The objective was to widen the dialogue with external audiences, meaning stakeholders and the general public, by re-launching key messages and stimulating interaction. VinylPlus’ Twitter account – @VinylPlus_EU – became more effective and increased its number of followers. It became a valuable tool for dialogue over the Voluntary Commitment and sustainable development in general.