Our Voluntary Pledge

VinylPlus® commits to recycle 900,000 tonnes of PVC a year by 2025


The European Commission’s Circular Plastics Alliance (CPA) aims to boost the EU market for recycled plastics to 10 million tonnes by 2025. The alliance covers the full plastic value chains and includes over 275 organisations representing the industry, academia and public authorities. See the full list of signatories, timeline and actions on the CPA website.

Since 2000, VinylPlus, the voluntary commitment to sustainable development of the European PVC industry, has been a pioneer in the Circular Economy. It has backed the European Commission’s pledging call to increase recycling of plastics by committing to recycle at least 900,000 tonnes of PVC per year into new products by 2025, a significant contribution to the overall 10 million tonnes objective set by the Commission for the plastic industry. Looking further ahead, VinylPlus has also committed to recycling a minimum of 1 million tonnes per year by 2030.

As PVC is the most used plastic in building and construction, VinylPlus Managing Director Brigitte Dero leads the CPA Construction Working Group.

“For nearly 20 years, VinylPlus has led the way to a circular economy by improving the sustainability performance of PVC. Because our programme brings together the entire value chain – PVC manufacturers, additives producers, converters and recyclers – we responded immediately to the Commission’s call for voluntary pledges from the plastics industry. We welcome this initiative, which highlights the foresight shown by VinylPlus in establishing its first voluntary commitment.”

Brigitte Dero
VinylPlus’ Managing Director

Our vision for a stronger circular economy

Thanks to VinylPlus’ unique role in engaging an entire value chain, the voluntary commitment has succeeded in recycling around 6.5 million tonnes of PVC since 2000.

PVC is made from salt and oil or natural gas and is one of the most widely used plastics in the world with a wide range of applications such as window frames, pipes, flooring, cables, packaging, sport equipment, furniture and medical devices.

Ensuring targets are met is of paramount importance to VinylPlus’ success. Recycled volumes are verified by an independent auditor and presented to the VinylPlus Monitoring Committee, composed of representatives of the European Commission, European Parliament, consumer organisations, trade unions, academia and industry.

Supporters of VinylPlus come from a wide-range of backgrounds. See for instance what Kirsi Ekroth-Manssila, Head of Unit, DG GROW, at the European Commission, says about the proactive role of VinylPlus in the CPA.

Circular EconomyOur Voluntary Pledge