Innovation
Innovation turns VinylPlus’ commitment into practical progress. Across the European PVC value chain, companies and partners are developing technologies and approaches that improve recycling, support smarter design, reduce carbon impact and advance safer, more sustainable additives.
This section highlights the solutions shaping the future of PVC — from advanced recycling and better sorting to design for recycling, decarbonisation pathways, additive sustainability and emerging technologies.

Advanced Recycling
Advanced recycling technologies can help treat PVC waste streams that are difficult to recycle through conventional routes. This includes solutions that separate PVC from contaminants and legacy additives, supporting higher-quality material recovery.

Detection and Sorting Technologies
Better detection and sorting are essential for improving recycling quality. New technologies can help identify PVC more accurately, separate materials more efficiently and support cleaner recycling streams.

Additive Sustainability
PVC’s performance depends on carefully selected additives. This page looks at how the value chain is advancing safer, compliant and more sustainable additive solutions while maintaining the material’s technical benefits.

Decarbonisation Pathways
Innovation can help reduce the climate impact of PVC production and applications. This includes energy efficiency, lower-carbon feedstocks, renewable energy use and product solutions that support long service life and resource efficiency.

Design for Recycling
Design choices influence whether products can be effectively collected, separated and recycled at end of life. This page explores how design for recycling can help keep PVC materials in circulation for longer.

Future Technologies
New technologies can open further opportunities for circularity, material efficiency and performance. This page highlights emerging solutions that may shape the future of the European PVC value chain.