Governance

VinylPlus is structured to ensure effective implementation of its 2030 Commitment, supported by clear governance, broad industry engagement and independent oversight.

The organisation brings together the European PVC value chain through a transparent framework that connects strategy, implementation, stakeholder dialogue and policy engagement.

Vinyl

Organisational Structure

VinylPlus aisbl is the legal entity providing the organisational infrastructure to manage and monitor the implementation of the European PVC industry’s Commitment to sustainable development.

Following an internal consultation across the PVC value chain, the refined VinylPlus strategy, vision and organisational structure were approved by the Steering Board in December 2024 and launched in April 2025.

Governance Structure

The VinylPlus structure includes four dedicated committees — Advocacy, Commitment, Communications, and Budget and Governance — together with the National Network, the Monitoring Committee and the Steering Board. It also integrates the application activities dedicated to cables, healthcare and pipes under VinylPlus.

This structure supports implementation of the 2030 Commitment and strengthens collaboration with partner companies, national associations and sectoral organisations across the PVC value chain.

Enabling the Strategy

The governance framework ensures a consistent link between the Commitment, EU and national policy developments, technical projects, communications and advocacy.

It is designed to help VinylPlus deliver evidence-based solutions, contribute to an enabling regulatory environment and amplify the visibility, credibility and impact of the European PVC value chain.

Steering Board

Karl-Martin Schellerer (Westlake Vinnolit)

Chairman

Obtaining a PhD in Chemistry from the University of Regensburg and a Master of Business Administration degree from the Universities of Augsburg & Pittsburgh (USA), Karl-Martin Schellerer began his professional career at Vinnolit GmbH & Co. KG in 1997 as Sales Manager – Paste & Extender PVC. After an assignment as Technical Service Manager, he served as the Head of Vinnolit’s Paste & Extender PVC business and later in his role as the Head of Corporate Development contributed to the strategic development of the company.

After having left Vinnolit for Dr. Wieselhuber & Partner Consultants GmbH in 2012 where he led a variety of consulting engagements as the Head of the firm’s Process & Construction Industries Practice, he returned to Vinnolit in mid 2015 and assumed the role as Managing Director. Further to his position at Vinnolit he is in charge of the Asian businesses of Westlake Chemical serving as VP Vinyl Chemical Europe and Asia.

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Carsten Heuer (REHAU Windows Solutions)

Vice Chairman

Member of the VinylPlus Board since 2023 and Vice Chairman since May 2024, Carsten Heuer joined REHAU Industries SE & Co. KG. in 2017, where he is also a member of the Executive Board. Before joining REHAU Industries, he was Managing Director at SCHOLLGLAS Holding and Executive Senior Vice-President at Schüco International KG.

 

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Charlotte Röber (VinylPlus)

Managing Director

Charlotte is managing VinylPlus and ECVM since January 2024. She has been working for the PVC industry for a decade, previously representing the interest of the PVC window profile industry towards policy-makers, standardisation bodies and other sectors. Her functional experience includes the sustainability assessment of construction products, standardisation activities, chemical and waste legislation and corresponding advocacy actions.

Charlotte Röber completed her Masters in European and International Law at the University of Maastricht. She also holds a Master of Business Administration from the Vlerick Business School in Ghent.

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Ettore Nanni (Reagens)

Treasurer

Ettore Nanni holds a PhD in Industrial Chemistry, obtained in 1983 from the University of Bologna, Italy. He currently holds the position of Chief Executive Officer and is the main shareholder of the Reagens group, a private and independent chemical group internationally recognized for the production of stabilisers for PVC and other thermoplastics. Ettore Nanni is also Chairman of ESPA, the European Stabiliser Producers Association, affiliated to the European Chemical Industry Council (CEFIC) and was instrumental in the success of Vinyl 2010.

 

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Marc Bergman (Shin‑Etsu)

ECVM 2010

Marc Bergman started his professional career as a chemical engineer at Comprimo (now part of Worley) and Fluor Daniel in the field of Health, Safety and Enviromental in chemical design. After this, he started at Nokia Networks where he moved from technical roles to commercial roles.

He moved back to chemistry as a commercial manager in AkzoNobel for the Business Unit Polymer Chemicals in 2007 and also served as business director chemicals in the Middle East in the Middle East Business Unit and subsequentially as Global Marketing Director PVC & Polyolefins in the Polymer Chemistry Business Unit.

He started at Shin-Etsu PVC in 2017 as business manager for the European PVC business, and in 2020 assumed the role as ‘gedelegeerd bestuurder’ in addition to the business management responsibilities.

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Wouter Bleukx (INEOS Inovyn)

ECVM 2010

Coming soon.

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Hendrik Fischer (Evonik Oxeno)

Plasticisers Plus

Dr. Hendrik Fischer is Director Advocacy and Regulatory Marketing, and manages the advocacy and association activities of the C4 chemistry as part of the Marketing & Sales Organization of Evonik Oxeno GmbH & Co KG. This includes activities for the fuel ether MTBE, plasticisers, alcohol and other chemicals of the Verbundchemie in Germany, Europe, and global. He is member of various industry association like European Plasticisers, VinylPlus, FEB, Sustainable Fuels Europe and Asian Clean Fuel Association.

He is Chair of European Plasticisers and is active in the field of Advocacy and Communication. He leads the global Africa team of the three regional fuel ether associations Sustainable Fuels, ACELA and ACFA, and since 2019 he contributes to various Working Groups of African Refinery and Distribuition Association (ARDA), European Standardization body (CEN) and German Standardisation Body (DIN).

He has a long-lasting experience with Product Stewardship topics. Before joining Evonik, Hendrik Fischer was responsible for EU Compliance Management at 3M Deutschland GmbH, taking care of Regulatory Affairs, Life Cycle Management and Sustainability. He holds a diploma and PhD in inorganic chemistry from the University of Cologne, as well as certificate as Environmental Manager and Quality Auditor.

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Jan Hesterkamp (Vestolit)

ECVM 2010

Coming soon.

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Andy Jones (Baerlocher)

Stabilisers Plus

Andy Jones joined Baerlocher’s UK subsidiary in 1991 and spent his early career in technical service, sales management and multinational key account management roles, primarily servicing customers in North West Europe.

In 2006, he was appointed Managing Director of Baerlocher UK Limited and continues in this position today. Andy joined the management team in Baerlocher GmbH in Munich in 2009 and in his role as Head of PVC Additives EU/MEA, he has been responsible for steering Baerlocher’s business development from all of its European sites through significant technological change and regional expansion.

In 2013, Andy joined the Global Management Committee of the Baerlocher Group as Global Head of the Strategic Business Unit PVC Additives and represents the company on a number of subsidiary boards.

 

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Karsten Jänicke (Renolit)

Converters

Karsten Jänicke is an experienced leader in logistics, quality management, printed paper and films and business operations. He holds a degree in Economics and Social Sciences from the Technical University of Dortmund, specialising in lean production and management. His career began at Thyssen Haniel Logistic in Barcelona, where he led the implementation of ISO 9002 standards across multiple branches.

He later held senior roles at LamiGraf, overseeing production in Germany and international sales as Managing Director of the plant in Bönen. Since 2008, he has been with RENOLIT SE, where he currently serves as an Executive Board Member, responsible for strategic business areas including Interior Surfaces, Pool, Roof & Water Care, as well as corporate design and innovation.

He is also a member of the VinylPlus Foundation Board and the VinylPlus Steering Committee.

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Luca Malfatto (ExxonMobil)

Plasticisers Plus

Coming soon.

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Sascha Schmahl (Polymer-Chemie)

Compounders

Coming soon.

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Myriam Tryjefaczka (Tarkett)

Converters

Myriam Tryjefaczka started her career as Quality and Environment manager in different industry sectors, packaging, electronics, and air filtration. She then started the development and the implementation of Sustainability and public affairs strategies, participating in EPBD related standards and eco-design directive development work for ventilation systems, air filtration, and indoor environment quality.

After this, Myriam joined the Tarkett Group, a worldwide leader of innovative and sustainable flooring and sports surface solutions, where she holds the position of Public affairs director for the EMEA division. At Tarkett, she coordinates the business approach towards recycling activities and new business model development in Europe.

 

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Permanent Guests

Geoffroy Tillieux

Converters Coordinator

Graduated in 2000 in the Solvay Business School, specialization Finances, Université Libre de Bruxelles. He holds a Master in law at the Université Catholique de Louvain. Geoffroy is Managing Director of the Vinyl Foundation and is a permanent guest of the VinylPlus Steering Board.

 

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Gabriel Spruijt (DYKA)

Converters

Coming soon.

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