VinylPlus and Sporting Events
VinylPlus partners with the sporting community
Sports play a key role in ensuring social wellbeing and in spreading positive values such as education, fairness and gender equality. At the same time, sustainable development, climate change and the circular economy are increasingly becoming key priorities for sporting events.
As part of our commitment to sustainability awareness, we gave new impetus to our involvement with the sports community in 2019. VinylPlus engaged with an active youth audience and demonstrated how to reduce the environmental impact of sporting events using materials such as PVC that can be reused and recycled.
Brussels Yoga Day 2020
VinylPlus was a main partner of the Brussels Yoga Day 2020 held on 21 June. The day is the official International Day of Yoga established by the United Nations, and yoga sessions are organised every year in 177 countries worldwide.
Due to the COVID-19 pandemic, the well-known event, organised every year in Brussels since 2012 by the association Vidonne, went virtual. This format was in line with the theme set by the United Nations for 2020, Yoga for Health – Yoga at Home. The session, which took place under the Atomium with a restricted number of people, was livestreamed by RTL TVI (a French-language Belgian television channel) on its online platform RTL Play. It was followed by over 250,000 viewers.
After the Yoga Day, the PVC yoga mats provided by VinylPlus for the event were donated to hospitals for their rehabilitation programmes and to youth and citizens associations.
She Runs – Active Girls’ Lead
In March 2019, VinylPlus championed the sustainable use of PVC at the running event She Runs – Active Girls’ Lead 2019, which attracted 2,500 young women from 35 countries. Organised in Paris, France, by the International School Sport Federation (ISF), the event aimed to promote girls’ health, emancipation, and leadership through school sport.
The joint ‘Environmental Action’ commitment signed by VinylPlus and ISF for the She Runs event ensured that PVC was used sustainably during and after the event and that the lessons learned could be shared. A report, Introducing Material Circularity to an International Youth Sports Event, co-signed by VinylPlus and ISF, was officially presented at the She Runs – Active Girls’ Lead conference organised in Brussels during the European Week of Sport in September 2019. The report was presented to key stakeholders from the European institutions, international and European sports organisations and the city of Brussels, as well as to experts on gender equality in sport and international athletes.
All the PVC products used at the event were provided by VinylPlus’ partners: Gerflor; Novafloor; Simona; Serge Ferrari; A. Kolckmann, Renolit and Dickson. They were reused or recycled after the event.
Watch the video PVC products at She Runs – reusable, recyclable, sustainable from VinylPlus.
Through the VinylPlus stand in the SheRuns sports village, the team explained the sustainable use of PVC at sporting events to the young women participating in the event.
VinylPlus will be partnering again with ISFsports for the 2nd edition of She Runs – Active Girl’s Lead, that will be held in Brussels. She Runs 2022 will be held in partnership with the City of Brussels, the EU Erasmus+ Programme and VinylPlus. VinylPlus is happy to continue guiding ISF towards more sustainable sporting events.
From left to right: Debasish Prusty, representing Her Excellency the Ambassador of India, Smt. Gaitri Issar Kumar; Bernadette Erpicum, Vidonne ASBL; Bram Mombers-Schepers, Responsible for the execution of the cancer plan, Oncology, Cliniques de l’Europe ASBL; Brigitte Dero, Managing Director, VinylPlus; Caroline Tytecat, Director, IRSA – Royal Institute for the Deaf and Blind.
The European Week of Sport – Sport for All, No Borders No Limits
In September 2019, VinylPlus was also involved in the European Week of Sport, the largest publicly-funded sports initiative in the world. In collaboration with the non-profit citizenship association Schuman Square, VinylPlus was present for one week at the Schuman roundabout, in the heart of Brussels’ European Institutions district, for the campaign Sport for All, No Borders No Limits.
For VinylPlus, the event was an opportunity to highlight the sustainable use of PVC in sports, as well as its reuse and recyclability. A range of sporting activities took place there, including yoga, martial arts, traditional Scottish highland games and chess. VinylPlus provided yoga mats for the yoga classes (organised in collaboration with Vidonne – Brussels Yoga Day, with the support of the Indian Embassy), and high-performance PVC flooring, which contains 32% recycled PVC. The Schuman Square association plans to reuse the flooring at future events, while the yoga mats were donated to local hospitals for use in their rehabilitation programmes.