Each of the challenges is based on The Natural Step System Conditions for a Sustainable Society.
Challenge One: Controlled-Loop Management of PVC
We will work towards the more efficient use and control of PVC throughout its life cycle.
- Recycle 800,000 tonnes/year of PVC by 2020.
- Exact definitions and reporting concept to be available by end 2011.
- Develop and exploit innovative technology to recycle 100,000 tonnes/year of difficult to recycle PVC material (within the overall 800,000 tonnes/year recycling target) by 2020.
- Address the issue of legacy additives and deliver a status report within each annual VinylPlus Progress Report.
Challenge Two: Organochlorine Emissions
We will help to ensure that persistent organic compounds do not accumulate in nature and that other emissions are reduced.
- Engage with external stakeholders in discussion of the organochlorine emissions during 2012.
- Develop a plan to deal with stakeholder concerns on organochlorine emissions by end 2012.
- Compliance with PVC resins Industry Charters by end of first quarter of 2012.
- Risk assessment for the transportation of major raw materials, in particular VCM, by end 2013.
- Target zero-accident rate with VCM release during transportation in the next ten years.
Challenge Three: Sustainable Use of Additives
We will review the use of PVC additives and move towards more sustainable additives systems.
- Lead replacement in the EU-28 by end 2015.
- Additives Task Force to work out robust criteria for the ‘sustainable use of additives’, with status report by end 2012.
- Validation of the robust criteria for the ‘sustainable use of additives’, in conjunction with the downstream value chain, with status report by end 2014.
- Other PVC additive producers and the downstream value chain will be invited to participate in the ‘sustainable additives’ initiative.
Challenge Four: Sustainable Energy & Climate Stability
We will help minimise climate impacts through reducing energy and raw material use, potentially endeavouring to switch to renewable sources and promoting sustainable innovation.
- Establish Energy Efficiency Task Force by end 2011.
- Resin producers to reduce their specific energy consumption, targeting 20% by 2020.
- Define targets for specific energy reduction for converters by end 2012.
- Energy Efficiency Task Force to recommend suitable environmental footprint measurement by end 2014.
- Establish Renewable Materials Task Force by end of first quarter 2012.
- Renewable Materials Task Force’s status report by end 2012.
Challenge Five: Sustainability Awareness
We will continue to build sustainability awareness across the value chain – including stakeholders inside and outside the industry – to accelerate progress towards resolving our sustainability challenges.
- VinylPlus web portal to go online in summer 2011.
- A VinylPlus Monitoring Committee, which will meet a minimum of twice a year, will be established by end 2011.
- A VinylPlus Membership Certificate will be launched by end 2011.
- A public, and independently audited, VinylPlus Progress Report will be published annually and proactively promoted to key stakeholders. The first edition will be published in 2012.
- Annual external stakeholder meetings will be organised, commencing in 2012.
- A VinylPlus product label will be launched by end 2012.
- ECVM will take an active role in promoting VinylPlus with international PVC industry organisations worldwide.
- ESPA will actively promote VinylPlus sustainability principles to the markets outside the EU-28.
- VinylPlus will increase the number of participants by 20%, compared with 2010 by end 2013.
- VinylPlus will engage with five global brand holders by end 2013.
- A review of progress towards the globalisation of the approach will be undertaken by end 2015.
A formal interim review of all targets is foreseen in 2015.